PRINCIPAL UX LEAD
Operational logic for high-stakes systems.
5 years of experience · across 5 industries · 10+ clients · contributed to 15+ projects
My Role
I architect software where error tolerance is zero. In data-dense environments, causality matters more than trend. I work across both UX and UI — from analytical discovery and requirements mapping to high-fidelity interfaces and production-ready developer handoff.
I do not deliver screens; I deliver certainty. By defining rigid object models and state behaviors, I remove ambiguity for engineers and operational risk for users. I bridge the gap between product analysis, design decisions, and engineering implementation.
INDEX
Metric Overload & Executive Blindness
Governance-driven dashboards that prioritize decisiveness over data visibility for product leadership.
Read case →
Smart Parking System
A state-driven protocol synchronizing physical, digital, and legal truth sources to create a fair, dispute-free parking experience.
Read case →
SaaS Incident Ops
Decision authority under pressure. Redesigning who escalates, when, and how in fintech incident response.
Read case →MENTAL MODELS
Design is the reduction of
operational risk.
The Object Model is the Design
A UI is only as competent as the data model it represents. I define objects and states before pixels. If the logic is flawed, the visual is a lie. I solve problems at the schema level.
Causality vs. Empathy
Empathy is an input, not a strategy. Users rely on deterministic outcomes. I design systems that enforce valid inputs and guarantee predictable states. Ambiguity is a system failure.
Constraint is Information
In high-stakes systems, unchecked optionality creates risk. I design constraints that prevent invalid states before they occur. In critical operations, protecting users from costly errors is itself the highest form of care.
INFLUENCES
- Edward Tufte — Visual Display of Quantitative Information
- Dieter Rams — Less but Better
- Don Norman — The Design of Everyday Things
Get in touch.
TARGET
- Enterprise logic & governance
- Internal tools / Dashboards
- Workflow orchestration
- Refactoring legacy ambiguity
NO_GO
- Marketing / Brochure sites
- Conversion optimization (CRO)
- Visual-only refreshes
- Unstructured exploration