DesignLEADERSHIP
Metric Overload & Executive Blindness
Governance-driven dashboards that prioritize decisiveness over data visibility for product leadership.
01 / 05WHAT I DO
What I do
I design software for places where mistakes are expensive. Where ambiguity costs. I work end-to-end: from the data model to the deployed site.
Two things — the same job. Product design is the part the user sees. Process design — the system behind the product. I do both because they break the same way.
I also do direct web development. Design and code — entirely from my own hands.
02 / 05ABOUT
About me, briefly.
A designer based in Istanbul. I'm also part of the build process. I work on three things: products that make decisions, processes that AI helps run, and websites that ship live.
HOW I GOT HERE
I started in UX/UI design. A screen is only as good as the system under it — so I moved into product design. A product is only as good as the process around it — so I picked up automation and code. Now design, process, and shipped output come from the same pair of hands — with AI in the loop. I keep going until I find the real problem.
CURRENTLY OPEN TO
01 · IN-HOUSE
Senior / Lead Product Design
Companies building enterprise systems where the cost of getting it wrong is real.
02 · AUTOMATION
Process automation, with AI
Operations leaders trying to remove the manual middle of a workflow.
03 · DIRECT CLIENTS
Web design + development
Anyone who wants a website that ships from one pair of hands.
03 / 05WORKS
Works
DesignFINTECH
SaaS Incident Ops
Decision authority under pressure. Redesigning who escalates, when, and how during high-stakes incidents.
DesignSMART CITY
Smart Parking System
Self-directed exploration. A state-driven enforcement protocol with a per-fine Defensibility Score. Designed to ship — not deployed.
04 / 05PRINCIPLES
Design is the reduction of operational risk.
INFLUENCES
- — Tufte → Small multiples discipline. (Smart Parking actor-state matrix)
- — Rams → "Less, but better" → constraint as feature. (Metric Overload)
- — Norman → Affordance ≠ Permission. (SaaS Incidents)
- 01
The Object Model is the Design
A UI is only as good as the data model it represents. I define objects and states before I open Figma.
- 02
Causality vs. Empathy
Empathy gets you the right input. But not the right output. Users want a system that does the same thing every time.
- 03
Constraint is Information
In a high-stakes system, every option you give the user is a way to get it wrong. I design constraints that close off invalid states.
05 / 05GET IN TOUCH